This burgeoning party town is no longer a destination for intrepid surfers only; it's bustling with tourist activity. Street vendors tout trinkets and Bob Marley T-shirts, stylish eateries serve global fusion, and intentionally rustic bamboo bars pump dancehall and reggaetón. It can get downright hedonistic, attracting revelers wanting to marinate in ganja and guaro (a local firewater made from sugarcane).